Most pundits
believe Apple's 7-inch tablet, the iPad Mini,
will see light of day on Oct 17.
Now with the date fast approaching, they've switched gears to guessing when the
event invites will go out (most think Oct. 10th).
I have some
iPad Mini predictions of my own, but not the ones you may think.
The tiny
tablet -- which Apple has
never officially acknowledged -- will be less of everything. It will be the iPad Retina's stunted little brother.
It will
offer less screen real estate than the 9.7-inch iPad and fewer overall pixels
(though it is sure to be another retina-resolution display).
It will be a
consumption device. The full-sized iPad has always been both consumption and
creation. People write stories, build presentations, make music, and create
artwork on the big iPad (along with reading, browsing the web and watching
movies).
The iPad
Mini will be about reading books, browsing the Web, listening to music,
watching movies. It will support many, but not all, of the iPad's apps, but
will not have the same horsepower.
I fully
expect the iPad Mini to run the Apple A5 chip (instead of the more powerful
A6) chip and top out 32GB of storage. It'll probably feature a half
megabyte of memory (RAM).
It'll have
an accelerometer and gyroscope, but probably not a magnetometer. More
importantly, it won't have GPS or 3G.
7-inch
devices are usually for the home and its ever-present wi-fi, or used where
there's Wi-Fi available (maybe even tethered to a device such as the iPhone
5).
Many people
download and consume books, movies and music while the 7-inch devices are
offline (airplane use is a good example, though more people are starting to GoGo those devices, too).
Less = More
Despite all
this, the iPad Mini will be a perfect example of "less is more." By
managing all the parts and capabilities, Apple will finally be able to offer a
$199 tablet. As I've said
before, the Cupertino tech giant has to offer a sub
$200 tablet to remain competitive -- at least in the 7-inch tablet space.
That space
is now crammed full of worthy competing devices from Amazon, Barnes and Noble
and Google. The Kindle
Fire HD, Barnes
& Noble Nook HD and Google Nexus 7 are
strong entrants that benefit from solid, growing and, in the case of Amazon,
well-established ecosystems.
This is the
competitive landscape I thought the iPad would face in early 2011, but has
finally arrived in 2012, albeit in a form factor I thought consumers didn't
want.
Steve Jobs
thought the same thing; he was adamantly against a mid-sized iPad. Current
Apple CEO Tim Cook venerates
Job's memory, but that doesn't mean he won't go
his own way: "Steve taught us to not focus on the past," said Cook
earlier this year, "Be future-focused."
I think it's
now safe to say the future of tablets includes 7-inch devices.
A Nice
Museum
So, now that
we all agree that the iPad Mini is coming, that it will likely launch this
month and that it will truly be a subset of the full-sized iPad, let's talk
about how Apple will unveil it.
Apple will
launch the iPad in New York City ... at the Guggenheim museum.
Now bear
with me here: There is some logic to this odd idea.
At the
beginning of 2012, Apple launched iBooks 2 and textbooks (and other digital
tomes) built with the brand new iBooks Author. It was an unusual event,
focused almost solely on software and content, though Apple demonstrated the
new digital books on the iPad 2
and the authoring software on some large-screen iMacs.
I liked the
ease of use and how beautiful the finished books looked on the iPad. It
reminded me of what I sometimes miss when I read books and magazines on an
e-ink-based Kindle.
Wouldn't it
make sense for Apple to unveil the device so perfectly designed for consuming
those digital books in the very same venue? Indeed it would. There's also the
fact that Apple has almost never done two major hardware product roll-outs with
two full-scale events in less than two months.
Part of the
reason Apple might not do two large-scale West Coast events in less than 60
days: it is somewhat sensitive to what media outlets have to shell out to fly
staffers to these events. A lot of tech media happens to reside in NY.
There's also
the simple fact that having a big event for a product that is a lesser version
of its big brother will seem somewhat anticlimactic.
I just don't
see Apple gearing up for another major event so soon after the iPhone 5 and
iPod update rollouts. Apple is also busy dealing the largest PR kerfuffle of
Tim Cook's administration:AppleMapsGate. Celebrating while the company
licks its wounds just doesn't seem right.
A smaller
event run by content guy Eddie Cue, Apple's
senior vice president of Internet Software and Services, will likely focus more
on the special content ecosystem designed just for the iPad Mini -- with less
oohing and aahing about the hardware.
That could
avoid the impression that Cook and his key lieutenants are not focused on
resolving the iPhone 5's biggest issue.
I could be
wrong, of course. There might not even be an iPad Mini. But all the signs tell
me there is, and that this launch will be fundamentally different from its
predecessors.
What do you
think? Am I 100% right, 50%, or completely off my nut? Let me know in the
comments.
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