The New York
Times's web app for iPad, native iPad app and the
NYTimes.com on iPad. (Click to zoom.)
Not
everyone prefers to get news through apps on their tablets. In fact, 60% of
tablet news readers say they get most of their news through web browsers,
while only 16% say they get most of their news through apps on their devices,
according to a recent Pew
Research Center study.
To accommodate
those readers, The
New York Times launched
an "experimental" web app on Tuesday built specifically for viewing
in the web browsers of iPad devices. Users can save the app to their
home screens by going to app.nytimes.com and
selecting "Add to Home" in Safari.
The
nice thing about web apps is that users never have to update them, but that's
about the only advantage the NYT's web app offers over the native version.
Unlike the NYT app
available in the App Store, which offers a selection of top news items to
anyone who downloads it, only subscribers with tablet access can view content
on the web app.
The layout
is less complex: Stories are stacked vertically, with a headline, byline, lede
and photo thumbnail (see photos, below). It is difficult, therefore, to pick
out the most important news items quickly. Users must scroll to read a full
story, whereas the iPad app is paginated. There's also no way to save articles
for reading later, though most of the same sharing options (e-mail, Facebook
and Twitter) are available.
Stories are
stacked vertically on topic pages. Article layouts are similar on the web and
native iPad apps.
Users
can navigate by section (such as Top News or Opinion), and see a list of the
most recently published as well as trending stories. Both apps allow users to
choose between a larger and smaller font size.
The web app
certainly improves upon the experience offered by NYTimes.com on iPad, which
requires a lot of pinching and swiping to navigate. But it offers little to
subscribers who already access the NYT through
the native app available in the App Store.
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